Apple Expands Services to Market in Africa and Beyond

    published on: 22/04/2020 5:07 AM

    Apple said on Tuesday that it would expand its App Store, Apple Music and other services beyond Africa, dozens of new markets in the Middle East and the largest geographic expansion of its services in nearly a decade. Apple said it would expand the App Store to 20 countries, eight of them in Africa, and provide its streaming Apple Music service to 52 additional countries and regions.

    The expansion is the largest since Apple in 2012 called iTunes stores in India, Russia and more than 50 other countries. Apple has focused on increasing sales from its service sector, which is 17.8 percent of the total $ 17.1 billion (approximately Rs. 20,00,000 crore in revenue in its most recent financial year, as consumers switched their smart phones Upgrade is slow.

    Apple executives said in January that the company had an installed base of 1.5 billion active devices and aimed to reach 600 million customers by the end of this year. Apple’s largest service revenue generator is the App Store, where it cuts between 15 percent and 30 percent of sales.

    In Africa, the store will expand to Cameroon, Ivory Coast, Democratic Republic of Congo, Gabon, Libya, Morocco, Rwanda and Zambia.

    It will become available in the Maldives and Myanmar in the Asia-Pacific region, Afghanistan and the Middle East in Iraq and the Balkans and Oceania in several countries, for a total of 175 countries. The company is also expanding its Apple Music service, bringing in a total of 167 markets.

    Apple’s top streaming rival, Spotify, operates in 79 countries. Apple will have different terms and prices for streaming music in new markets.

    In the United States, Apple offers a three-month free trial and then charges individual users $ 9.99 (approximately Rs. 770).

    In new markets, Apple will offer a six-month trial period and adjust monthly prices in markets such as Iraq and Kuwait to Ivory Coast and Myanmar and $ 4.99 (about Rs. 380).

    © Thomson Reuters 2020

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