Disney + Hotstar has around 8 million paid subscribers, Disney revealed on Wednesday, giving us the first official number as India’s largest streaming service with typically more than 300 million monthly active users. (This is 16 percent of Disney’s total, surpassing 50 million paid customers globally.) It is difficult to make any comparison, given that only a few of its competitors in India have an official number of deals.
When Netflix last revealed the numbers in January, the world’s largest streaming service – it has more than 167 million paid subscribers worldwide – Asia-Pacific has more than 16 million paid subscribers. Netflix does not provide numbers by country. Copy is available last an estimate By industry tracker IHS Market, Amazon Prime had 4.4 million paid members in India, although not all are subscribed to Prime Video benefits only.
Amidst local competition, things become vocal, as many are inflated, as they also cover indirect membership, such as purchased through telecom operators and such partners. Eros Now The claims There are over 26.2 million paid subscribers, but there is no word on direct membership. As of last September, SonyLIV Claimed There are 70–80 million monthly active users with 20–25 percent paid subscribers, which puts it in the range of 14–20 million paid subscribers. Again, there is no word on how many of these are paid directly.
When it last Reported, ALTBalaji had 5.1 million paid subscribers, though only 1.02 million direct customers. Zee5, which had 76.4 million monthly active users as of last June, said In March, it doubled its paid subscriber base thanks to a lockdown. But it did not provide a number.
And Disney + Hotstar’s monthly rival by its closest active users, Voot – it surpassed 100 million MAUs in January – launched its subscription offering, Voot Select, only last month. So this is a silent comparison.
Of course, various subscription-based streaming services are catering to various Indias. Netflix is at the upper end of the English-speaking demographic, with a global slate of its origins. It is priced at Rs. 199 a month only for mobile, but jumps to Rs. 650 for other devices. Amazon Prime (Rs. 999 per year) and Disney + Hotstar span international and local area. The latter offers two levels: Rs. 399 per year VIP (for local languages) or Rs. 1,499 a year for premium (English-language).
Both Eros Now and Zee5 provide access to their vast library of Bollywood films, while the latter comes in dozens of originals each year. ALTBalaji focuses only on the origin. Eros Now will soon enter the English-speaking department, thanks to its deal with NBCUniversal. Eros Now is priced at Rs. 399 a year, Zee5 Rs. 999 in the year and ALTBalaji comes at Rs. 300 a year.
Like Disney + Hotstar, SonyLIV serves both entertainment and sports, and covers both international and local content. Voot Select stalled his interest in international content, in addition to a major push with the original. Both SonyLIV and Voot are priced at Rs. 499 a year.
Can Netflix force Bollywood to strengthen itself? We discussed this on Orbital, our weekly technology podcast, which you can subscribe to Apple Podcast or RSS. You can also Download episode Or hit the play button below.