Industry site Censor Tower said on Tuesday that mobile-only streaming service Qwabi racked up more than 300,000 downloads on its launch day, as viewers at home watched their short films starring Hollywood A-listers on Tuesday.
The service is founded by Jeffrey Katzenberg, Walt Disney’s film studio and former head of DreamWorks Animation, and is headed by former eBay and Hewlett Packard CEO Meg Whitman.
The quib, rolled on Monday, stands for “quick bite” and produces films such as “Hunger Games” actor Liam Hemsworth’s thriller “Most Dangerous Game” in chunks of 10 minutes or less.
The service, currently available only in the United States and Canada, will also distribute reality shows and news. Basketball superstar Lebron James appears in a documentary about at-risk youth at his Ohio school.
Quibi offers a 90-day free trial and will spend $ 5 per month, or $ 8 (Rs. 669 in India) with advertisements after that period.
Still, downloads were lower than Walt Disney Co’s streaming service, Disney +, the first day’s download, which was on the 4 million, sensor tower circuit. is shown.
Quibi will compete with short-form entertainment platforms such as full-fledged streaming services such as Disney +, HBO Max, Amazon’s Prime Video and Netflix, as well as TikTok and Alphabet’s YouTube.
© Thomson Reuters 2020